connect onE RECRUITMENT
THE CHALLENGE
​
How do we solidify Connect One's core value proposition?
How do we reflect this core value proposition in their website?
About
​
​​
-
Connect One is a local recruitment company based in Sydney
-
It was established almost thirty years ago
-
Currently, it's core business is centred around government contracts
the customer: MSP Reps​
Connect One mostly communicates with MSPs (Managed Service Programme) reps, not directly with hiring managers. Simply put, MSPs act as intermediary between the hiring manager and the recruitment agency
How it works
​​
Strategy.
How do we get there?(Roadmap)
How the value proposition is reflected in the website
(CVP workshop)
3. Website
How does connect one show this on their website?
2: Company Solution
How does connect one recruitment alleviate these users problem?
1: USER NEEDS
What is the MSP / gains, pains and job requirements?
design.
marketing collateral
The previous brochures had an abundance of valuable information, and we wanted to take that valuable information and make it more succinct. We also wanted to follow the new design system
​
Marketing collateral handed out in client meetings:
1. This page creates awareness for the new solidified core value proposition
2. This page highlights the different specialisation of employees
3. This will be on the back side on page one & two. It is a timeline of Connect One recruitment drawing on the value proposition of 25 years experience
4. Linkedin posts. The image above was how jobs were previously advertised. Now, the information is displayed in a more digestible manner
DESIGN IDEAS
FINAL DESIGN
PREVIOUS
BROCURES
design system​
​​
​​
​
-
As mentioned in the action plan, the style guide was intended to reflect the value proposition
-
The directive I was given to approach the style guide was: clean and simple. An example of a company to draw inspiration from was Google. For the directors it was important to the directors was to draw inspiration from their previous designs
-
The accent colour blue is associated with "stability, harmony, peace, calm and trust" >
**
** Icons from flaticon.com
1
2
3
4
First round evolution
Second round test
How it looked before
Logo
​
As this is a local family run business, we decided to test our logos using our employees, their families and trusted friends. Participants not known to employees were not used
​
FIRST ROUND EVOLUTION
Participants were asked to select a logo from each row. The results are in the final column.
​
SECOND ROUND TEST
From that, the directors of the company picked their favourite. They felt like this design was a 'nod' to their old design with a modern twist.
Final logo
​
PROBLEM
Too many candidates were using the contact sheet to check on their submitted application. This clogged up administration assistants time​.
​
SOLUTION
Create a wizard for candidates to fill out required fields​
​
RESULTS​
Previous amount of inquires: 50
New amount: 10
​
APPLICATION INQUIRY FLOW
(Application Inquiry Flow - Page One)
(Application Inquiry Flow - Page Two)
Input required for most fields
Limits implemented so only reference ID in field
Flow changes depending on selection
NEXT STEPS
​​
Every quarter, check in on the measurable indicators of success from the action plan
-
Have we successfully expanded outside our core market? ​​​
-
Main indicator: percentage increase (not disclosed for public) in new contracts outside core market
-
Percentage increase (not disclosed for public) in social media engagement
-
-
Feedback from contractors regarding revamp
sources
​
https://au.oberlo.com/blog/color-psychology-color-meanings#Color_Psychology_Blue
Successful recruitment industries:
https://www.digitalmediastream.co.uk/blog/recruitment-industry-trends-2018
https://www.bullhorn.com/au/blog/2019/10/top-recruitment-industry-trends-for-2020-take-the-survey/
Industries that have longevity:
https://www.seek.com.au/employer/hiring-advice/recruitment-industry-decade-look-like
https://checkpoint.cvcheck.com/jobactive-which-industries-and-careers-are-best-for-longevity/
​
Trends in recruitment industries:
https://modernhire.com/5-top-financial-services-industry-recruiting-trends/
https://smallbusiness.chron.com/trends-recruitment-industry-2521.html
​